Publishing on a shoestring budget

For the longest time, there were only two paths to publication.

The first was the so-called "traditional" route, in which an author spent months or years searching for an agent, who then spent months or years shopping the book around to various publishers, in the hope that one of them would purchase it and publish it after several more months or years.

For those that did not want to wait that long, there was the self-publishing option. However, this option was an expensive one, and the upfront expense was entirely the author's responsibility. Most authors could not afford such an endeavor, and so they put their dreams of publication on hold.

Thankfully, the past few years have brought around a revolution in the publishing industry. The Internet, eBooks, and the rise of print-on-demand publishers have helped to remove the financial barrier to self-publication.

Lack of money is no longer a barrier to publication. To be published nowadays, one merely needs to invest the time.

Here are some tips for publishing on a shoestring budget. These tips assume that you have already done the hardest part of the entire process - you've finished writing your book (perhaps using something like My Writing Nook?) and are ready to share it with the world.

Layout, Formatting & Cover Design

The layout and formatting of your book depends on how you plan to publish it. If you are planning to use a print-on-demand company, you'll need to layout your manuscript in a format suitable for publishing. Thankfully, these companies make the process as easy as possible. For example, Lulu provides a template for designing your cover as well as a Word document template with the margins and spacing already configured. CreateSpace offers their layout guidelines here.

If you don't have Word or another word processing program that allows you to format your document, I'd suggest checking out Google Docs. You can upload your manuscript, format it appropriately, and even export it as a PDF document file.

The saying goes "Don't judge a book by its cover," but the fact of the matter is that most people do. An amateurish cover design may cause people to dismiss your book outright.

If you have an artistic flair, you can design your own cover using a free image editing program such as Paint.NET. If you prefer an online option, check out Pixlr.com.

If art isn't your thing, you can visit sites like 99 designs or crowdSPRING to crowdsource the design of your cover. These sites won't get you a cover design for free, but they allow you to control the entire process, and really provide a great bang for your buck.

Publishing

Publishing a book requires very little upfront money. There are several different options for publishing your book.

You could choose to publish your book via a blog. Many authors have started to publish their novels online as webserials. If you choose to this route, there are several blog platforms to choose from. Blogger is the platform run by Google, is easy to use, and has the best integration with Google's other services, such as AdSense, Analytics, and AdWords. WordPress is another strong option. If you'd like to host your blog on your own site, WP is probably the best way to go.

If you'd like to publish real, physical books, then print-on-demand publishing is the way to go. PoD publishers will store your book in digital form until someone purchases it, at which point they will print a physical copy of the book and send it to the customer. The author can set the price of the book, thus determining how much in royalties they earn per sale. Royalty rates from PoD publishers are much higher than those from traditional publishing companies, with the author earning a greater portion of the proceeds (as it should be!). PoD books can have their own ISBN, and can be listed on sites such as Amazon or B&N.

There are two big players in the PoD space these days. Lulu had been around a bit longer and is very author-friendly, providing downloadable sample templates for cover and book layout. CreateSpace is newer, but is owned by Amazon, arguably the biggest book-related company in the world.

If you're looking to publish eBooks, both Lulu and CreateSpace offer this option. If you're looking to target the Kindle, you can publish your eBook via a catalog like Smashwords, or you could get in the Kindle store by working with Amazon directly.

Once you've gotten your book published, it's time to let your audience know about it. If you don't already have an audience, you need to grow one. That means marketing, which calls to my mind well-dressed, fast-talking, brash young salespeople. People-people. If you're the type of person that thinks "I could never be in sales," I'll help to disabuse you of that notion in my next post.

In my next post, I'll tackle marketing yourself and your book on a shoestring budget. Stay tuned!

Share this:

• 
• 
• 
• 
• 
• 
• 
• 
• 

Copy-editing - can it be crowdsourced?

A popular trend in Web-land these days is called crowdsourcing. In a nutshell, crowdsourcing is using the collective efforts of a really large number of people to tackle a specific problem. As it turns out, the Web is a fantastic tool for gathering large numbers of people from around the world and focusing them on a task.

A notable example of crowdsourcing occurred recently in Britain. The British government released a set of documents detailing the expense reports of all its MPs. The publicly-available documents amounted to roughly 459,000 pages, presenting a monumental task to anyone that might want to figure out exactly what their government is spending money on.

The Guardian, a UK newspaper, put up a website that allows visitors to review these expenses one page at a time and flag any that seem questionable. If an expense is flagged by multiple people, it becomes a candidate for investigation by the paper.

The Guardian realized that its own small staff would never be able to scrutinize such a mountain of paperwork, so they decided to crowdsource the problem. So far, that decision has paid off. Many questionable expenses have been brought to light, and the people responsible are being held accountable for their actions.

Recently, I started thinking about how one could apply crowdsourcing to writing. Writing is traditionally a solitary pursuit, but I think that there are opportunities here. While it doesn't make sense to crowdsource the writing of a first draft, some of the other steps in the process might be viable candidates for help from the crowd.

The research process has already been greatly assisted by crowdsourcing. Sites like Wikipedia, Ask.com, or even Flickr are excellent resources, and are actively maintained by thousands of users worldwide. 

Manuscript review lends itself nicely to the application of help from others. In fact, there are already several websites that use the power of crowds for the purpose of reviewing manuscripts or short stories. I will talk about a few of these in a post to follow in the next few days.

I started thinking about other steps in the writing process, and realized that copy-editing might be an excellent opportunity to utilize the efforts of the crowd. Like wading through mountains of government expense documentation, copy-editing an entire manuscript can seem like a near-impossible undertaking. 

What if there was a website that allowed writers to submit their manuscripts (or short stories, or articles) and have others copy-edit their work? I'm just brainstorming here, but I'm thinking that the process might work something like this:

1. Writer submits their work to the site for copy-editing.

2. The submission gets chopped up into page-sized chunks of about 500 words. These chunks are anonymized, so that editors can be impartial, and also so that no one can piece together the entire manuscript.

3. Other users of the site volunteer to copy-edit. I'm thinking that most of the users on the site will be writers, and the expectation will be that one should copy-edit the work of others if one expects others to copy-edit for them. An "I'll scratch your back if you scratch mine" sort of arrangement. Or perhaps a writer would need to accumulate a certain number of points or credits (earned by editing the work of others) before they are allowed to submit their own work for editing. 

4. A user requests work to copy-edit. They receive a single page-sized chunk to edit, which is a reasonable amount of work to deal with. They copy-edit the page and modify the text so that it is correct.

5. When the editor has completed the edits, they submit the edited page.

6. The original writer receives status updates via email, and can log in to view the editing that has already been performed. They can compare the original page with the edited page, and can therefore see exactly what copy-edits have been suggested.

7. The writer can take all the editing suggestions they've received and apply whatever edits they deem appropriate.

So what is the carrot here? With crowdsourcing, there needs to be something to entice people to contribute their time and energy. In the example above, the Guardian played on people's innate distrust of government to turn them into watchdogs. They also turned it into a bit of a game, adding a "leaderboard" that tracked the most productive users. The copy-editing site could do something similar - have some sort of points system and reward the top-contributors with recognition or some other perks. Or it could be that you need to do some copy-editing of other submissions if you want to get your own work copy-edited.

That's the basic idea. Now I'll do a little crowdsourcing of my own: what do you think of such an idea? As a writer, do you think the site would be something that you would use? Something you'd contribute to? I look forward to reading your comments.

Share this:

• 
• 
• 
• 
• 
• 
• 
• 
•